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NEW BALANCE 15K
PROJECT TYPE
BRANDING, ART DIRECTION, SCENOGRAPHY
YEAR
2023
CLIENT
NEW BALANCE
In addition to receiving special kits, runners had the opportunity to visit the New Balance store, where they accessed exclusive products, enjoyed a free trial of the new Fresh Foam 1080 v13 sneakers, and learned all the details about the latest launch from the brand's product manager, along with special guests such as influencers, doctors, and others.