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Porsche Panamera

2024

Direction of art for the launch event of the new Porsche Panamera in Brazil, featuring an updated design and powerful engines. The event engaged over 300 guests in São Paulo, showcasing a captivating visual identity alongside DJs, interactive activations, special bars, Instagrammable spots, and a customized menu, emphasizing the car’s advanced features like the Porsche Active Ride system.

SERVICES

Art direction

Advertising set design

CREDITS

Project Manager – Matheus Gori

Planning – Marina Cassiano

Architecture – Yasmin Zimiano

Commercial – Nicolas Nunes

Account Management – Marina Cassiano

Production – Alex Cunha

Art Direction – João Torres


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